Style-word soup
Modern, premium, bold and friendly—with no visible priority.
The Art Director’s Guide to AI Branding — Brand Edition 01
Your brand looks AI. Fix that.
A practical ten-step system for turning generated parts into one clear, recognizable visual world.
Get the guide
$19
01 / The problem
Polished is not directed.
AI output often looks finished before anyone has made a meaningful decision. Every element is plausible. Nothing feels authored.
Card soup
Every thought lives in the same rounded rectangle because the layout has no stronger idea.
Palette without jobs
Attractive colors with no rules for what leads, supports, signals or recedes.
The difference is not more decoration. It is fewer, stronger decisions.
02 / The method
The Directed 10.
Run the steps in order. Each one removes a specific kind of randomness before AI produces more options.
Name the jobChoose one audience moment, one action and the three messages the work must carry.
Run the smell testFind the three generic tells doing the most damage.
Write the visual thesisConnect audience, feeling, visible behaviors and one cliché to avoid.
Set the constraintsChoose the dominant quality, tensions, behaviors, exclusions and signature.
Assign visual rolesGive typography, color, shape and space specific jobs.
Direct the image worldLock scene, light, lens, crop, material and imperfection.
Replace claims with proofGround voice in observations, mechanisms, examples, limits and evidence.
Prompt like an art directorGive the tool a job, context, rules, exclusions, deliverable and self-critique.
Repair before rebuildingRemove, prioritize and systematize before regenerating anything.
Score and shipReject the beautiful stranger, quality-check and publish the stronger touchpoint.
03 / Inside the download
Not a prompt dump.
0135-page fillable field guide
0211-page fillable and printable workbook
03Seven reusable production prompts
04Fictional Before → Directed demonstration
0560-minute polish sprint
06Red Pen Pass companion tool instructions
04 / Who it serves
For people who have the tools—but not the system.
Small-business owners
Turn disconnected logos, posts, product images and pages into one recognizable visual pattern.
Creators and founders
Give AI a usable brief instead of hoping another prompt produces taste.
Marketers and generalists
Diagnose why generated work feels generic and make targeted repairs before rebuilding.
Design-curious beginners
Use plain-language definitions, Art Director's Examples and working sheets without needing a design degree.
05 / FAQ
Before you buy.
Is this a physical product?
No. This is an instant digital download. No physical item will be shipped.
Do I need design experience?
No. Plain-language explanations, a glossary and Art Director's Examples make the decisions understandable without a design background.
Which AI tools does it work with?
The principles work with text and image generators. The guide is deliberately not tied to one platform, subscription or model.
Is this a prompt pack?
No. Seven prompts are included as production tools, but the core product is a ten-decision system for creating a coherent point of view.
How do the fillable fields work?
Open the guide in Adobe Acrobat Reader for the most reliable typing experience. A separate printable workbook is included if you prefer paper.
What is the Red Pen Pass?
It is the companion web tool for pressure-testing a visual direction before committing to it. Access instructions are included with the product.
Can I use this for client work?
You may use what you learn and the outputs you create for your business or client work. The guide files themselves may not be shared, resold or redistributed.
Brand Edition 01
Let AI do the labor. Keep the taste.
Choose one live touchpoint. Run The Directed 10. Save the before and after. That comparison is the beginning of your visual system.
Get the guide
$19